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Why does VIRRGIN tell me "the name I would like to reserve is not a desirable name for an entity" ?

 
Why does VIRRGIN tell me "the name I would like to reserve is not a desirable name for an entity" ?

The Name Reservation screen does not require you to attach the ending to the proposed company name (example LTD or Limited) as the ending is not used to determine likeness to other names on the Register or desirability. Please try your name reservation again excluding the company suffix which you can select at the time of incorporation.